Shrinking congregations in churches have prompted novel publicity trends in a bid to boost numbers.
An image of Jesus is to appear in pint glasses in commercials this Christmas as part of a campaign to encourage young people back to the Church.Francis Goodwin, the chairman of CAN, said he hoped the “Jesus in your pint” poster campaign (link) would prompt a debate about God, alongside a series of radio adverts in which young people talk about their spiritual beliefs. It will use the social networking site Myspace to encourage discussion.
He said: “The message is subtle but simple - where is God in all the boozing at Christmas?
“For many, Christmas is just drinking and partying and God is excluded, yet many young people are interested in finding deeper meaning and exploring faith.
“We hope the link to Myspace will offer another venue for them to discuss their feelings and debate the issues.”
The CAN has previously been attacked by traditionalists for its radical approach to publicity.
Link from the Telegraph
Tags : christianity, religion, myspace
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