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After outsourcing it's Crowdsourcing

Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.

According to wikipedia :
"Crowdsourcing" is a term coined by Wired magazine writer Jeff Howe and editor Mark Robinson in June 2006. It describes a business model akin to outsourcing, but relying upon unpaid or low-paid amateurs who use their spare time to create content, solve problems, or even do corporate R&D. Crowds targeted for crowdsourcing include garage scientists, amateur videographers, freelancers, photo enthusiasts, data companies, writers, smart mobs and the electronic herd.

Types of crowdsourced work :

  • Procter & Gamble employs more than 9000 scientists and researchers in corporate R&D and still have many problems they can't solve. They now post these on a website called InnoCentive, offering large cash rewards to more than 90,000 'solvers' who make up this network of backyard scientists. P&G also works with NineSigma, YourEncore and Yet2.

  • Amazon Mechanical Turk co-ordinates the use of human intelligence to perform tasks which computers are unable to do.

  • YRUHRN used Amazon Mechanical Turk and other means of crowdsourcing to compile content for a book published just 30 days after the project was started.
    iStockphoto is a website with over 22,000 amateur photographers who upload and distribute stock photographs. Because it does not have the same margins as a professional outfit like Getty Images it is able to sell photos for a low price. It was recently purchased by Getty Images.

  • A Swarm of Angels is a Cinema 2.0 project to utilize a swarm of subscribers (Angels) to help fund, make, contribute, and distribute, a £1 million feature film using the Internet and all digital technologies. It aims to recruit earlier development community members with the right expertise into paid project members, film crew, and production staff.

For more on this check out The Rise of Crowdsourcing

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1 Responses to “After outsourcing it's Crowdsourcing”

  1. # Blogger Lionel DAVID

    Hello, look at our new crowdsourcing initiative ( which aims to design consumer electronic product. Launch of the official website in the coming weeks. Lionel David  

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